A Home & Kitchen brand came to us with decent revenue but thin, shrinking margins. Ninety days later, revenue was up 20%, TACoS was down, and monthly profit had nearly doubled — without adding SKUs.
This account had real sales — $27K a month across 16 SKUs — but the ad account was quietly eating the profit. Nearly half of every ad dollar was going to spend that wasn't converting, and the organic-to-paid split showed just how dependent the account had become on ads to move volume at all.
Rather than layering more spend onto an account that was already bleeding margin, we started by finding and removing what wasn't working — then used the room that created to grow deliberately, test how far growth could go, and lock in the gains.
Reviewed every listing, keyword, ad campaign, SEO and AEO gap, and catalog issue in the account. Started cutting clearly wasted ad spend immediately rather than waiting for the audit to finish.
Removed all remaining wasted ad spend and shifted that budget into the keywords already driving real traffic. Redesigned main images on the highest-performing SKUs to lift CTR, and refreshed listing images and A+ content on select SKUs to improve conversion rate. Identified pricing gaps on several SKUs — especially the best-sellers — where margin was being left on the table.
With the account stabilized, we projected 20% revenue growth by week 12 and a TACoS target of 17% — the benchmark the rest of the engagement was measured against.
Increased ad spend to test how much further the account could grow. Margins took a small, expected hit and TACoS ticked up about a point. Once we saw where growth leveled off, we shifted back into cutting spend to protect margin — revenue plateaued at $33K while profit continued climbing.
Revenue landed almost exactly on the week-5 projection, but the more important number is margin: this account is keeping significantly more of every dollar it brings in than it was 90 days ago.
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